Welcome to Leading For Wellness, the podcast where we explore the intersection of business success and holistic health. Join Liesl Bernard, the CEO of Kalon Executive Search, as she talks with visionary entrepreneurs and executives who are transforming the wellness industry. Subscribe to Leading For Wellness and join our community of wellness leaders today.
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Welcome to Leading For Wellness, the podcast where we explore the intersection of business success and holistic health. Join Liesl Bernard, the CEO of Kalon Executive Search, as she talks with visionary entrepreneurs and executives who are transforming the wellness industry. Subscribe to Leading For Wellness and join our community of wellness leaders today.
EP 17 - The Power of Branding and Intention in the Natural Foods Industry - Ari Raz
Leading For Wellness
50 minutes 48 seconds
5 months ago
EP 17 - The Power of Branding and Intention in the Natural Foods Industry - Ari Raz
Ari Raz is a distinguished entrepreneur and executive in the natural foods industry, renowned for his leadership and innovative contributions.
Before joining The Coconut Cult in August 2021, Ari co-founded Once Upon a Farm, a company specializing in cold-pressed baby food, where he held the positions of CEO and later President from 2015 to 2021. Once Upon a Farm is currently on a $250M revenue run rate and valued at over $1B.
His tenure was marked by significant growth and the establishment of the brand as a trusted name in children's nutrition.
Under Ari's leadership, The Coconut Cult has grown from a $2.7M annual revenue business to a $36M revenue run rate actual and $57M revenue run rate if capacity existed to fill all orders.
His strategic vision continues to propel The Coconut Cult toward new heights in the plant-based yogurt market.
He is also the President of Naturally San Diego, a nonprofit organization and business network that fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community.
Chapters
00:00 Introduction to Ari Raz and His Journey
01:01 Inspiration from Family and Early Experiences
05:45 The Birth of Once Upon a Farm
10:51 Branding and Marketing in the Food Industry
15:09 The Role of Jennifer Garner in Once Upon a Farm
24:12 Commitment to Growth
26:00 Navigating Leadership Transitions
28:42 The Impact of COVID-19 on Business
30:51 Manifestation and Intuition in Entrepreneurship
33:54 Building Naturally San Diego
40:22 Personal Biohacks for Entrepreneurs
48:05 Mindfulness and Global Awareness
Contact Ari Raz:
president@naturallysandiego.org
https://naturallysandiego.org/
https://thecoconutcult.com/
Contact Liesl Bernard:
liesl@kalonstaffing.com
https://www.linkedin.com/in/lieslbernard/
www.leadingforwellness.com
Leading For Wellness
Welcome to Leading For Wellness, the podcast where we explore the intersection of business success and holistic health. Join Liesl Bernard, the CEO of Kalon Executive Search, as she talks with visionary entrepreneurs and executives who are transforming the wellness industry. Subscribe to Leading For Wellness and join our community of wellness leaders today.