In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
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In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27
Leading Conversations
48 minutes
1 year ago
The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27
Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder management - and not forgetting, fun!
Leading Conversations
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
