In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
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In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
The Charity Brand Shift - Laura Brady & Kirsteen Campbell - Ep 28
Leading Conversations
1 hour 5 minutes
1 year ago
The Charity Brand Shift - Laura Brady & Kirsteen Campbell - Ep 28
In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector. Charities have traditionally used vision, mission, and values in their brand strategies, but future brand leaders now talk purpose, proposition, and personality. We chat about how brand purpose, in particular, has influenced their brand evolution.
Leading Conversations
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
