In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
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In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
Copy, Campaigns & Creativity - Gerry Farrell - Ep 34
Leading Conversations
1 hour 1 minute
5 months ago
Copy, Campaigns & Creativity - Gerry Farrell - Ep 34
In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell. Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last few decades.
Amongst many other things, Gerry reminisces on the perfect three-word Irn-Bru brief (“Out Christmas Coke”), how Caledonia was note-perfect for that famous Tennent’s ad, how he received a testimonial from a knight of the realm - and the importance of ‘filling your bin’ - an important lesson for aspiring young creatives…
Leading Conversations
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
