[this episode was scheduled to release prior to the death of Charlie Kirk ... we have released as planned with new content incoming.]

What does a can of WD-40 have to teach us about leadership, culture, and building a business that sticks? In this episode, host Blake Bozarth sits down with Garry Ridge, the longtime CEO of WD-40, who transformed the company from a household name into a masterclass in people-first leadership.

(Company value went from 250M to 3.6B)

Garry shares the story behind his 25+ years at the helm—how he turned “making things squeak less” into a global culture of trust, learning, and purpose.

From creating a “tribal” workplace where employees thrived, to proving that kindness and profitability aren’t mutually exclusive, Garry’s approach to leadership is anything but ordinary.

If you’re a founder, executive, or leader looking to scale not just revenue but resilience, this conversation is packed with lessons you’ll want to spray generously across your own career.

And if you're looking for Garry's book, you can find it here: https://www.amazon.com/Any-Dumb-Ass-Can-Do-Multi-Billion-Dollar/dp/1637746296