James Root of Bain & Company unpacks "The Archetype Effect"—six distinct motivations that show up across roles, industries, and countries—and why a one-path ladder misses most of the value. We explore how to design work around what people actually care about, not what old systems assume.
We get practical: keep the ladder for Strivers while building credible paths for Artisans, Explorers, Givers, and Pioneers. We also push back on generational clichés and discuss how country context and career era shape what matters.
Finally, we look at older-worker design, the rise of interesting work and autonomy, and the importance of intentional knowledge capture so wisdom keeps moving. James points to Bain’s quick worker-archetype quiz as a low-stakes way for teams to compare notes and improve collaboration.
More information about James Root: https://www.bain.com/insights/books/the-archetype-effect/
More information about Dan Pontefract: https://www.danpontefract.com/
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James Root of Bain & Company unpacks "The Archetype Effect"—six distinct motivations that show up across roles, industries, and countries—and why a one-path ladder misses most of the value. We explore how to design work around what people actually care about, not what old systems assume.
We get practical: keep the ladder for Strivers while building credible paths for Artisans, Explorers, Givers, and Pioneers. We also push back on generational clichés and discuss how country context and career era shape what matters.
Finally, we look at older-worker design, the rise of interesting work and autonomy, and the importance of intentional knowledge capture so wisdom keeps moving. James points to Bain’s quick worker-archetype quiz as a low-stakes way for teams to compare notes and improve collaboration.
More information about James Root: https://www.bain.com/insights/books/the-archetype-effect/
More information about Dan Pontefract: https://www.danpontefract.com/
The Workforce is Shrinking. Now What? With Author Bradley Schurman
Leadership NOW with Dan Pontefract
42 minutes 48 seconds
8 months ago
The Workforce is Shrinking. Now What? With Author Bradley Schurman
The workforce is changing faster than most leaders realize. By 2030, there will be more people over 65 than under 18 in the U.S.—a demographic shift that is already reshaping economies, labor markets, and business strategy. Bradley Schurman, author of "The Super Age: Decoding Our Demographic Destiny," joins Dan Pontefract on Leadership NOW to break down what this means for organizations.
In this conversation, Schurman unpacks why birth rates have collapsed, why ageism is holding companies back, and how leaders must rethink workforce planning to stay ahead. He explores the flaws in traditional retirement models, the impact of longer life expectancies on labor markets, and why businesses that fail to adapt will struggle to find both talent and customers in the coming decades.
If you’re a leader navigating workforce challenges—or just trying to understand the seismic demographic shifts happening today—this is an episode you can’t afford to miss.
More about Bradley Schurman at https://behumanchange.com
More about Dan Pontefract at https://www.danpontefract.com
Leadership NOW with Dan Pontefract
James Root of Bain & Company unpacks "The Archetype Effect"—six distinct motivations that show up across roles, industries, and countries—and why a one-path ladder misses most of the value. We explore how to design work around what people actually care about, not what old systems assume.
We get practical: keep the ladder for Strivers while building credible paths for Artisans, Explorers, Givers, and Pioneers. We also push back on generational clichés and discuss how country context and career era shape what matters.
Finally, we look at older-worker design, the rise of interesting work and autonomy, and the importance of intentional knowledge capture so wisdom keeps moving. James points to Bain’s quick worker-archetype quiz as a low-stakes way for teams to compare notes and improve collaboration.
More information about James Root: https://www.bain.com/insights/books/the-archetype-effect/
More information about Dan Pontefract: https://www.danpontefract.com/
