What Can You Do In This Moment? is covered in this video, along with the following subjects:
- Discover Your Unfair Advantage: What Others Miss
- The Multiplier Effect: One Change, Maximum Impact
- Where You Belong and How to Get There
***************************************
Small business owners often know what they need to do but struggle with where to start or what to prioritize first. This topic focuses on practical steps you can take right now to move your business forward, rather than long-term planning or theoretical strategies.
The conversation will address immediate actions for common business challenges, whether you're dealing with resource constraints, operational issues, or growth decisions. You'll learn about quick business assessments you can conduct today, accessible resources that are often overlooked, and small changes that can create a meaningful impact in your operations.
This is about making progress with what you currently have available and identifying the most important next step for your specific situation.
Natalie Madeira Cofield is President and CEO of the Association for Enterprise Opportunity (AEO), the leading national trade association for microbusinesses. As a former presidential appointee at the U.S. Small Business Administration, she helped deploy $1.2 trillion in funding and led the largest expansion of the Women's Business Center network in SBA history.
An award-winning entrepreneur recognized as one of the most powerful women in business by Entrepreneur Magazine, she has advised Fortune 500 CEOs and White House senior advisors. Her insights have been featured in major outlets including The New York Times, Forbes, and CNN. She holds degrees from Howard University and Harvard Business School.