Describing Nir Zavaro as “self-made” might be accurate, but there’s a lot more to his story than just those words; for months, Zavaro couch-surfed in Tel Aviv – one of the world’s most expensive cities – all while writing his first book and freelancing as a marketer for restaurants. At the start of his career, he fell in love with snowboarding and landed a job at Burton; imagine a more seemingly insurmountable task than trying to sell snowboards in the middle of Israel. Nonetheless, Zavaro prevailed. Nowadays, he is the founder and CEO of Streetwise Consulting, helping companies such as Microsoft, Unilever and eToro tell stories and ensure that everyone knows their name. In this episode, Zavaro talks about how Marketing is intertwined with all aspects of a business, his natural talent for storytelling and how he became Israel’s only Olympic Commentator for Luge, Skeleton and Bobsleigh.