Are you missing out on clients and opportunities... justbecause of your LinkedIn profile?

When I first signed up to LinkedIn, I treated it like anonline CV, experience here, job titles there, maybe a headshot if I could find one that didn’t look like a mugshot.

Sound familiar?

But the truth is, LinkedIn has evolved. And if you're stilltreating it like a digital résumé in 2025, you're leaving money, talent, and partnerships on the table.

In this episode of the Leadership in Construction podcast,I take you through a deep dive into how LinkedIn could be costing you clients and how to fix it fast. This isn’t about posting selfies in hard hats or becoming a social media influencer. It’s about building credibility, visibility, and meaningful connections in the construction industry.

What We Cover:

• I start by unpacking the three biggest LinkedIn mistakes I see professionals make:
• Treating your profile like a CV instead of a valueproposition
• Lacking personality; no photo, no banner, no story
• Not showing up at all; zero content, zero visibility

Then, I walk you through seven simple LinkedIn actions. Eachone takes just 20 minutes a day, and by the end of a week, you'll have a profile that attracts the right people for your business, your team, and yourfuture.

1. Headline rewrite
2. Story-based About section
3. Updated photo & banner
4. Asking for recommendations
5. Weekly value-based post
6. Connecting with 10 industry peers
7. Commenting meaningfully on 5 posts

Your next client, team member, or JV partner is on LinkedIn right now, and if you’re not visible, you’re invisible.

You don’t have to become a content machine or spend hoursonline. But by avoiding those common pitfalls and putting 20 intentionalminutes into your profile each day, you’ll start seeing real results.

If this episode sparked a new idea or challenged how youthink about LinkedIn, I’d love to hear from you.

Leave a review, subscribe, and share this with someone inconstruction who’s ready to level up their visibility.

Until next time, Keep leading with purpose, and lets raisethe standard of leadership in Construction.

Timestamps:

• 00:00 – Welcome & why LinkedIn matters now more than ever
• 01:30 – The 3 biggest mistakes leaders make on LinkedIn
• 05:20 – Why your profile should sell your value, not listyour history
• 07:10 – How no personality equals no opportunity
• 09:00 – Why not posting means you’re invisible
• 10:45 – 7 steps in 7 days to fix your LinkedI19:45 – Thecumulative power of 20 minutes a day
• 21:00 – Final thoughts: Visibility leads to opportunity

Keywords:

LinkedIn for construction professionals, LinkedIn profile tips, LinkedIn marketing for business, Construction leadership, LinkedIn content strategy, LinkedIn for small business, Business development on LinkedIn, Leadership in construction, Personal branding for leaders, LinkedIn visibility tips,

Links Mentioned:

Free guide: 10 Quick Steps to Instantly ImproveYour LinkedIn Reach
[Available in the show notes below]