Amanda Forrester, SVP of Marketing at OpenX, discusses what it means to win the right way. She shares how empathy, integrity and doing things the right way, even when it’s hard, have shapred her leadership and the company’s culture.
She also unpacks the future of AI and infrastructure in programmatic advertising, the myth of limitless supply, and the power of believing you belong in every room.
00:44 Amanda’s Path from The New York Times to OpenX
05:17 Leadership and Accountability in Action
07:11 Diversity and Belonging in Ad Tech
11:26 Leading Innovation at OpenX
15:37 Sustainability and Ethical Leadership
17:43 Balancing Agility with Responsibility
18:28 Permission to Pay: Ethical Dilemmas in Ad Tech
21:00 Supply-Side Targeting and Market Education
22:53 AI’s Impact on Programmatic Advertising
30:25 Mentorship and Leaving Ad Tech Better Than You Found It
