Nolan Johnson, SVP of Media Partnerships at Grocery TV has helped turn grocery stores into one of advertising’s most powerful new frontiers. In this episode, he shares how leading with curiosity and courage helped him scale a startup into a national network, why 85% of grocery purchases still happen in-store, and what it takes to build both a category and a culture from the ground up.

03:19 The Importance of Taking Initiative

04:42 Advice for Early Career Professionals

06:47 Grocery TV: Leading in Digital Out-of-Home Media

10:23 Navigating Advertising Ecosystems and Measurement

12:53 The People Behind Grocery TV's Success

14:08 Hiring Entrepreneurial Talent

14:52 Balancing Agility and Focus

16:16 Building a Market from Scratch

17:27 Driving Innovation in Leadership

21:37 Challenges of Leading a Unique Market

25:32 Embracing Vulnerability in Leadership

28:41 Legacy and Mentorship