Discover how to succeed as a Western business in eCommerce in the Chinese market with Jean-Yves Laguillez, co-founder and CEO of Emotion Digital. Emotion Digital is an online marketing agency located in Shanghai and Paris. It helps western brands get into China through WeChat marketing and other social media platforms particular to the Chinese digital landscape. With over 10 years of direct experience in China as a top executive, Jean-Yves bring his expertise to his clients, helping them to leverage the power of selling to China.

Some key themes that Carole explores with Jean-Yves:
- 1'36": What's unique about Jean-Yves' skillset
- 4'49": The difference between eCommerce in the Western and Chinese markets
- 11'38": The key lesson that Jean-Yves learned as a business executive in China
- 17'43": The myths about eCommerce in China that need to be busted
- 21'20": The key challenges that Jean-Yves faced when creating his team in China
- 26'56": The meaning of the word leadership
- 34'26": The book Jean-Yves recommends and why
- 39'02": A 30-day challenge that would create a high impact on someone's life

For more details visit: www.emotiondigital.agency

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