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The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
The TikTok Gameplan: How James Maddison and Spurs led the Premier League on TikTok
Leaders Worth Knowing Podcast
32 minutes 25 seconds
6 days ago
The TikTok Gameplan: How James Maddison and Spurs led the Premier League on TikTok
Tottenham Hotspur and England footballer James Maddison joins the Leaders Worth Knowing podcast to unpack his approach to social media. Fresh off the stage at the Summit at Leaders Week this year, Maddison was joined by fellow panelists Shaneil Patel, Head of Social Media at Spurs, and Rollo Goldstaub, TikTok's Global Head of Sports Partnerships. The trio piece together the winning formula that has made Spurs the most successful Premier League team on TikTok - with 43 million followers - and Maddison himself one of the most resonant active athlete voices on the platform today.
Leaders Worth Knowing Podcast
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
