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The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong
Leaders Worth Knowing Podcast
49 minutes 40 seconds
4 months ago
Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong
Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results. Current front-of-shirt partner Snapdragon, a mobile phone chip manufacturing brand within the Qualcomm software empire, is entering the second year of a five-year deal worth a reported $375 million. It's a top-end fee for a position at a club that finished 15th last season. On the show this week, Qualcomm CMO Don McGuire and newly installed Manchester United Chief Business Officer Marc Armstrong join James Emmett to talk about how to make commercial and marketing impact through a challenging era of transition.
Leaders Worth Knowing Podcast
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
