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The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
How the DP World Tour became sport’s funniest rights holder
Leaders Worth Knowing Podcast
54 minutes 42 seconds
3 months ago
How the DP World Tour became sport’s funniest rights holder
Tom Jackson, Group Director, Content at the DP World Tour - once known as the European Tour - joins the podcast to share the organisation’s approach to content creation and in particular its run of viral videos featuring challenges and players.In conversation with Leaders’ Content Director David Cushnan, Jackson explains the critical planning and process required to bring a comprehensive content strategy to life; how his team convinced players to take part; the risk and reward of humour in content; and how the DP World Tour’s approach to branded content has become more sophisticated.Join leading creatives, digital and content experts, and organisations including Ferrari, FIFA, Chicago Bulls, Snuggs, NASCAR and more, on the Creative Stage at Leaders Week London - 1st and 2nd October at Allianz Stadium, Twickenham. To find out more visit: www.leaders on sport.con/leadersweek
Leaders Worth Knowing Podcast
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
