Vanessa Torres “got it” early on. She understood that the business of law is all about providing tools to enhance the practice of law. As Chief Marketing & Business Development Officer at Lowenstein Sandler, our guest on this episode of Leaders With Ambition defines how smart marketing and sales engagement deliver results for law firms and their clients alike.
Vanessa also shares with Host Nicky Acuna Ocana reflections on having a strong, supportive Puerto Rican mom and an upbringing in predominantly white Indiana that prepared her well for a career in corporate spaces.
Learn how an authentic, collaborative approach is central to the way Vanessa and her team engage with each other and how it benefits the lawyers and clients they serve.
“I try to foster open dialogue with everyone I work with – not just my direct reports but everyone on my team and across the firm,” she says, “because people should be able to use their voice, be vulnerable and say they need help.”
Chapters
00:00 Introduction to Vanessa Torres
01:39 Vanessa's Journey to New York City
04:16 Transitioning from Law to Marketing
12:07 The Importance of Mentorship and Networking
17:32 Understanding the Business of Law
19:57 Exploring Professional Services at BDO
22:47 Innovative Marketing Strategies in Law Firms
25:30 Overcoming Imposter Syndrome
28:06 Career Path and Growth in Marketing
30:45 Navigating Career Transitions
34:00 Leadership and Team Dynamics
36:42 Building Authentic Relationships
40:14 Paying It Forward: Mentorship and Growth
42:16 Challenges Facing CMOs in Law Firms
45:21 Words of Wisdom for Future Generations