For someone who once felt like a “fish out of water,” Tahisha Fugate, Senior Marketing & Business Development Manager at Axinn, Veltrop & Harkrider, has never been out of her depth over the course of an enviable career in legal marketing and business development.
On this episode of Leaders With Ambition, she shares with Host Nicky Acuna Ocana her many professional insights – from joining her first law firm to securing an MBA to paying forward the mentorship that helped make possible her successful trajectory.
Networking has been key, says Tahisha, in her growth and evolution as a marketing leader who constantly demonstrates that all-important value propositionYou’ll hear about why sustained commitment to diversity, equity and inclusion is a superpower for law firms as well as how the legal marketing space is being changed and challenged by new technologies.
Don’t miss Tahisha’s words of wisdom and the vision she brings to her leadership role at the Legal Marketing Association – an organisation to which this Washington, D.C.-based dynamo attributes much of her tremendous – and ongoing – success.
Chapters
00:00 Introduction to Tahisha Fugate and Legal Marketing
02:20 Tahisha's Journey: From Aspiring Lawyer to Legal Marketer
10:15 The Evolution of Legal Marketing and Business Development
18:27 The Importance of Mentorship and Community in Legal Marketing
22:27 Authenticity and Representation in Legal Spaces
28:11 Challenges and Changes in Legal Marketing Over Two Decades
35:45 Leadership and Coaching in Legal Marketing
40:59 Diversity, Equity, and Inclusion in Law Firms