In this insightful episode, we sit down with Maurits Stuyver, the founder of Vondel Venture Development. Maurits has spent over a decade guiding tech companies to master international expansion and commercial acceleration. He brings his extensive experience working with diverse businesses, from B2B marketplaces to SaaS companies and technical software solutions. In our conversation, we delve into: - The nuances of sales management, from the role of qualitative and quantitative coaching to str...
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In this insightful episode, we sit down with Maurits Stuyver, the founder of Vondel Venture Development. Maurits has spent over a decade guiding tech companies to master international expansion and commercial acceleration. He brings his extensive experience working with diverse businesses, from B2B marketplaces to SaaS companies and technical software solutions. In our conversation, we delve into: - The nuances of sales management, from the role of qualitative and quantitative coaching to str...
#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
Leaders of Growth
34 minutes
2 years ago
#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe. Listen out for: Importance of balancing vision and execution.When should companies start with category creation?How to compete against category creators.Elements of category creation.Challenges of category creation.Whether category creation is the ...
Leaders of Growth
In this insightful episode, we sit down with Maurits Stuyver, the founder of Vondel Venture Development. Maurits has spent over a decade guiding tech companies to master international expansion and commercial acceleration. He brings his extensive experience working with diverse businesses, from B2B marketplaces to SaaS companies and technical software solutions. In our conversation, we delve into: - The nuances of sales management, from the role of qualitative and quantitative coaching to str...
