In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.
Key Takeaways:
(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.
(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.
(12:32) Cultural differences significantly impact sales and marketing strategies.
(18:00) Integration of marketing and sales teams through deep-dive data analysis.
(23:00) Most startup failures are attributed to poor go-to-market strategies.
(29:00) Pebbles Ai offers actionable intelligence, precise marketing content and tailored sales assets.
(41:00) Building a tech company in Ukraine during wartime presents unique challenges but also demonstrates resilience and innovation.
Resources Mentioned:
Emin Can Turan - https://www.linkedin.com/in/emincanturan/
Pebbles Ai - https://www.trypebbles.ai/
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