Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.
Key Takeaways:
(01:14) Building trust through industry knowledge and thoughtful storytelling.
(02:30) Sharing expertise on LinkedIn to demonstrate thought leadership.
(02:54) The importance of authenticity in creating genuine connections.
(05:06) Tailoring marketing strategies to meet unique client needs.
(06:25) Leveraging storytelling to connect with audiences and humanize brands.
(07:19) Navigating compliance creatively as a collaborative process.
(09:20) Emotional and human-centric content as a differentiator in B2B marketing.
(09:40) Shifting away from buzzwords to deliver genuine, impactful messages.
Resources Mentioned:
https://www.linkedin.com/in/briabell/
JPMorgan Chase & Co. | LinkedIn -
https://www.linkedin.com/company/jpmorganchase/
JPMorgan Chase & Co. | Website -
https://www.jpmorganchase.com/
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