Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.
Key Takeaways:
(01:47) Sales and marketing often clash due to misaligned goals.
(02:44) Marketers need closer connections with customers.
(03:35) Fieldwork with sales improves marketing strategies.
(05:11) Smaller teams like HubSpot excel in alignment.
(07:51) Metrics should align with long sales cycles.
(08:39) Trusting the process builds long-term results.
(11:13) Team collaboration sparks optimism for meaningful impact.
Resources Mentioned:
https://www.linkedin.com/in/ambernaslund/
LinkedIn -
https://www.linkedin.com/company/linkedin/
HubSpot -
https://www.hubspot.com
Zapier -
https://www.zapier.com
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