In this powerful episode of Leaders and Their Stories, host Richard Lowe welcomes Trevor Sumner, CEO of IGenie and a seasoned tech entrepreneur with over 25 years in the game. Trevor shares how his AI startup is transforming consumer insights for major brands like Coca-Cola, Bayer, and Unilever—replacing unreliable survey data with real-time analysis of billions of online signals across TikTok, Google, and Instagram.
From the explosive AI hype cycle to the practical, personal benefits of using tools like ChatGPT and Perplexity, Trevor offers grounded, insider wisdom. He and Richard discuss how AI is not just streamlining operations but redefining what lean, high-impact teams can achieve. With real stories of AI shaving hours off content creation, reimagining competitive analysis, and even improving personal health outcomes, this conversation brings AI down to earth.
The episode also explores deep societal implications: the future of entry-level jobs, the demographic collapse, and how automation could offset shrinking populations in countries like Japan and China. Through it all, Trevor maintains a cautious optimism: AI won't replace people—but those who use it wisely will outperform those who don't.
Whether you're a tech executive, founder, marketer, or just curious about where AI is really heading, this episode offers clarity, insight, and actionable takeaways for navigating the next wave of transformation.