A Zoom sit-down conversation with Justin Juntunen, Founder and CEO of Cedar & Stone Nordic Sauna. Esko, Minnesota, born and bred, Justin shares over the next hour with Duluth Pack's CEO, Tom Sega, about his childhood involving family entrepreneurs who inspired him to push the limits and create an unmatched professional drive. Justin explains his career transition from collegiate education to ultimately founding his own company around his passion for the health benefits and self-reliving experiences of Nordic saunas. In 2019, Justin founded his own Made in America small company with his family and wife's support and self-appointed himself as a geek for heat. Within the episode, Justin describes the differences between infrared and authentic Nordic saunas, the wood sciences, his day-to-day responsibilities, the construction processes of his products, and the experiences they offer. He shares the importance of being a Minnesota manufacturer and how he has scaled his business to bring over 1 million people together to sauna along with creating a floating sauna experience on Lake Superior. Talk about some steamy details. Enjoy this week's episode of Leader of the Pack, a podcast by Duluth Pack.