On the Leader Fluent Podcast, we're in a series on my book, Insanely Practical Leadership: 12 No-Nonsense Keys to Master the Art of Leading Yourself and Others. The book addresses a host of insanely practical skills, and it provides you and your team with the tools to apply the insights to your life and leadership. The book is now available on Amazon, Kindle, and other retailers. On today's episode, you'll get a taste of my chapter on, "How to Coach Others." Be sure to order Insanely Practical Leadership today, and check out the Masterclass as well as the bonus content that goes with the book HERE.



In his book, Aspire, Kevin Hall provides some insightful backstory on the origin of the word coach. A village named "Kocs" in old Hungary produced horse drawn vehicles used to comfortably transport royalty between Budapest and Vienna. These carriages became known as “coaches,” borrowing their name from the township where they were designed. And their comfortable design made travel across the bumpy roads in fifteenth century Europe more bearable.



Over time, the term “coach” was applied to other modes of transportation such as the stagecoach, railway coach, and motorcoach. But I love something Kevin Hall observed about the word coach. He said “However far-reaching and prevalent the word has become since the first coach rolled out of production in Kocs, the meaning has not changed. A ‘coach’ remains something, or someone, who carries a valued person from where they are to where they want to be.” 



We’re used to seeing coaches in the arena of sports. But the truth is, leaders need coaches too. And not only do we need coaches, but we need to practice the skill of coaching when we’re investing in others. 



So, what does a leadership coach do? At the risk of sounding simplistic, I want to provide an insanely practical framework to help you develop your coaching skills. I call it AIM…A-I-M. Good leadership coaches take AIM at the potential in people. Simply put, they coach leaders toward Assessment, Insight, and Movement. 



“A” – “Assessment”



You can’t help someone remove barriers, increase their leadership capacity, or grow their organizational effectiveness unless you first assess where they are and what they need. After all, without assessment, you’ll risk prescribing solutions to problems that don’t exist.



First, Ask Questions. Coaching usually begins with some casual conversation. A simple question like, “How’s it going?” or “What’s new since we last talked?” is a great way to start. Your goal is to build rapport and express a genuine interest in them. Then, once you connect, shift the conversation by saying, “What do you hope to gain from our time together?” In other words, you want to identify their goal for the coaching conversation. 



The second way to practice Assessment is to Administer an Assessment Tool. For example, if the person you’re coaching wants to leverage their strengths for greater organizational impact, administer a tool like CliftonStrengths. If they want to improve their leadership skills, you might administer the Leadership Practices Inventory by James Kouzes and Barry Posner. Good assessment tools provide a base line for the coaching conversation.



As you practice assessment, your goal is two-fold: you want to connect with the individual, and you want to clarify their needs, struggles, and goals. 



“I” - “Insight”



Insight is where the person you’re coaching discovers perspective, wisdom, and ideas to take measurable steps forward in their leadership journey. This is where the majority of your coaching conversation will happen. And it’s where the person you’re coaching will discover answers to their biggest challenges.