This week, we’re diving into the Creative Voice, the smallest percentage of the population (just 9%), but the one carrying some of the biggest breakthroughs your team needs.

Creatives are the future thinkers, idea generators, and integrity protectors. They’re wired to ask “What if?” and “Why not?” They see opportunities, risks, and possibilities most people miss. But here’s the tension: what makes them brilliant also makes them misunderstood.

In this episode, Shannon and I unpack:

• Why Creatives are often dismissed as “too much” or “too confusing”
• How perfectionism and self-doubt keep them from sharing their best ideas
• The critical role of their “early warning radar” for danger and drift
• And how leaders can create safety so Creative voices are heard, not silenced

If you’re a Creative, this episode will help you step into your voice with confidence. And if you lead a Creative, you’ll walk away with practical tools to draw out their ideas, clarify their brilliance, and give them space to breathe.

Listen in, and let’s learn how to stop missing the innovation right under our noses.

The Five Voices Assessment: masiwillis.giantos.com/store/5-voices

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Contact me: masi@masiwillis.com

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What was your biggest “aha” from today’s episode? I’d love to hear!