Welcome back for another Client Case Study episode! You all are lovingggg this series so far & I’m having the best time creating it.
Today I’m joined by Emma Glenn Baker, who is a writer and personal trainer in NYC. She is the host of the podcast STARGIRL, a show about girls who stand out, and writes about celebrity culture, the fitness industry, and self-image.
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What’s Covered:
Meet Emma & where she started (mind drama on repeat, 0 monetization channels, no IG presence, in “waiting energy”)
Emma’s biggest wins (creating recurring revenue, hosting events, landing major PR/collaborations, & establishing a client roster)
The key mindset shifts (internal validation, overcoming self-promotion cringe, & playing the "long game")
The key strategic shifts (implementing systems, pre-nurturing her audience, building a cohesive brand identity, utilizing explicit CTA’s, & transitioning into a package-style business model)
Emma’s experience w/ 1:1 coaching & why investing in yourself is game changing
Exploring embodiment - a core pillar of Emma’s work
How Emma has developed a unique edge in a noisy digital landscape & competitive marketplace
Emma’s experience sharing her perspectives uninhibitedly, amidst fears of criticism
What’s next for Emma & where to find her
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Emma’s Links:
Website: emmaglennbaker.com
Instagram: @emmaglennbaker
STARGIRL Patreon: patreon.com/stargirlpod
STARGIRL Spotify: https://open.spotify.com/show/6VFykudaxSh0XNLzcL2YmS?si=8950842f78fd410e
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Kristen’s Links:
