In this season premiere of the Lead Gen HQ Podcast, Alex Oliveira shares the latest insights on what’s driving results in lead generation today. From Google’s zero-click AI summaries and Meta’s new content indexing to the rise of AI-SEO (also called GEO or AEO), the landscape is shifting fast. Alex breaks down why email campaigns and nurturing remain the top tactic, how paid ads are evolving, and why video content is a must for engaging and educating prospects. Plus, get an inside look at how AI tools like ChatGPT, Claude, and Gemini are shaping marketing strategies for 2025.