Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
69 episodes
1 week ago
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
28 minutes
2 months ago
62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS
Most people get travel information about road closures from Google Maps, Apple Maps or a similar smartphone-based application.
But when a road is closed, most transportation agencies put out a press release.
And this disconnect is not only annoying—it can be a public safety hazard.
So after the recent catastrophic flooding in his Southeast Wisconsin community, Dusty wants to start a conversation about how public officials can modernize the way they communicate about road closures in 2025.
Because, in order to maximize the impact of potentially life-saving information, municipalities and departments of transportation need to take their message to the channels that the public actually uses.
In this episode, we speak with Scott Oppman, ArcGIS Solutions Director at Esri. Esri's ArcGIS is the leading mapping and spatial analytics software in its field, allowing organizations to leverage location-based digital insights across a wide variety of fields. And Esri’s Community Maps Program and Road Closures solution helps local governments get time-sensitive travel information out to the apps that people actually use when they travel.
We'll discuss the imperative for pushing live travel updates to maps apps, different methods for doing so, and why it's important to have a plan in place BEFORE an emergency strikes.
Learn more about Esri's Community Maps Program and Road Closures Solution.
Contribute to contentpartners.maps.google.com
Support Wisconsin Flood victims: feedingamericawi.org
Learn more about your ad choices. Visit megaphone.fm/adchoices
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
