Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
69 episodes
2 weeks ago
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
54. The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
36 minutes
10 months ago
54. The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media
Earned media has long been the holy grail of public relations.
For decades, getting your client's message in the New York Times or the Wall Street Journal has been the gold standard by which PR agencies are judged.
But as we march further into this age of new media, those public opinion gatekeepers in the traditional media are losing their dominance of the American attention span.
And as evidenced by this year's presidential campaign strategy, that means that PR tactics are shifting as well.
Donald Trump's interview on the Joe Rogan podcast is seen as a pivotal moment in the campaign that cemented his electoral victory.
And Kamala Harris's appearance with Alex Cooper on the Call Her Daddy podcast reached millions of voting age women who were viewed as critical to the Democrat's campaign strategy.
So in this episode of Lead Balloon, we're joined by Colab co-founders Ashley Mann and Lizzy Harris for a post-mortem on the 2024 election in a public relations context.
They discuss why traditional media's influence is waning, how campaigns leveraged podcasts and social media in the run up to the election, and how PR professionals should adapt their strategies.
And they'll touch on the importance of building genuine relationships with members of the new media, navigating influencer marketing, and the challenges of media training in a rapidly changing environment.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
