Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
69 episodes
1 week ago
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
All content for Lead Balloon - Public Relations, Marketing and Strategic Communications Stories is the property of Dusty Weis and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
52. FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
46 minutes
1 year ago
52. FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore
The videos and stories we’ve seen and heard from Hurricanes Helene and Milton over the last month have been truly horrific.
They're an important reminder that the rescue and recovery crews who rush into these disaster zones are invaluable...
...as is the work of public affairs crews and reporters who document the aftermath of these storms.
They’re giving the outside world a window in to the carnage, making clear the need for aid, and bearing witness to what we’ve lost.
So in this episode, we're going to explore the sacrifices they make in the line-of-duty, and the psychological—and sometimes physical—toll it takes.
We'll meet Molly McPherson and Mike Moore, two former public affairs professionals for the Federal Emergency Management Agency who were assigned to the Hurricane Ike disaster zone in 2008.
It’s an assignment that would change their lives forever—and nearly cut Molly’s short.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
