Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
69 episodes
1 week ago
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
All content for Lead Balloon - Public Relations, Marketing and Strategic Communications Stories is the property of Dusty Weis and is served directly from their servers
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
48 minutes
1 year ago
49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned
At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot.
During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face.
Dusty wasn't fired, and the pair went on to work well together at City Hall for five years.
But they never again spoke about what was said on that fateful day in 2012.
That is, until the launch of Lead Balloon, when they recorded this important conversation about making mistakes, forgiveness and leadership.
So in this remastered early episode of Lead Balloon, Dusty recounts the hilarious tale of the dumbest thing he ever did, with the help of colleague Ken Leiviska.
Then, he and Jim Bohl revisit the insult to note some important lessons for media professionals transitioning into a career in political PR.
And finally, Dusty checks in with two other City Hall officials, city clerk Jim Owczarski and public information manager Bill Arnold, to see just how close he actually came to getting fired in his first week on the job.
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
