Sponsored by Intercard! Sponsored by Alan-1! On this week's show, Susan DeBottis, VP of Adventure and Entertainment at Easol joins me as we discuss the path from first click to first visit, showing how brand-aligned booking and a single view of inventory turn group demand into profit. Plus: two Arcade Corner segments with Adam Pratt full of IAAPA reveals, Kevin Williams on global openings and closures, and Chuck DeMonte with a Black Friday plan you can deploy now. • why corporate group sales...
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Sponsored by Intercard! Sponsored by Alan-1! On this week's show, Susan DeBottis, VP of Adventure and Entertainment at Easol joins me as we discuss the path from first click to first visit, showing how brand-aligned booking and a single view of inventory turn group demand into profit. Plus: two Arcade Corner segments with Adam Pratt full of IAAPA reveals, Kevin Williams on global openings and closures, and Chuck DeMonte with a Black Friday plan you can deploy now. • why corporate group sales...
Sound Off #95 - Transmedia LBE, Olympic Hedgehog, Zombies, and more!
LBX Collective
41 minutes
3 weeks ago
Sound Off #95 - Transmedia LBE, Olympic Hedgehog, Zombies, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode we discuss the idea that amusement and location-based entertainment must think like transmedia businesses, using brand collaborations, smart memberships, and flexible programming to drive visits and resilience. Then, as we continue to dive into trends from tariff shocks to XR’s next act, we break down what actually works on the floor. • McDonald’s x Street Fighter and Disney merch proving transmedia pull • How facilities lev...
LBX Collective
Sponsored by Intercard! Sponsored by Alan-1! On this week's show, Susan DeBottis, VP of Adventure and Entertainment at Easol joins me as we discuss the path from first click to first visit, showing how brand-aligned booking and a single view of inventory turn group demand into profit. Plus: two Arcade Corner segments with Adam Pratt full of IAAPA reveals, Kevin Williams on global openings and closures, and Chuck DeMonte with a Black Friday plan you can deploy now. • why corporate group sales...
