Kayla Fearing is the Director of Marketing for Hilltop Lumber, a four location LBM dealer located in central Minnesota.

Hilltop Lumber uses social media to connect with their customers, community, share news, and personalize their brand.

In this episode, Kayla and Sally discuss Hilltop's best performing social media content, their success with Facebook, getting employees to participate in content, and the fast-paced nature of social media.

Please send all podcast related inquiries to sally@lbmjournal.com and don't forget to leave your thoughts in the comments!