In this episode, Sally is joined by Zach O'Brien, a fellow content marketer and social media manager. Zach is the Founder of Active NorCal, Northern California's Outdoor Magazine, providing news and features on outdoor lifestyles. In addition to growing Active NorCal's social media following to 200,000+ since its founding, Zach is the Head of Content for Niche Media; coordinates social media content for AIN Media Group; and is now the Founder and Head of Content Strategy for Stonethrow Media, a social media and content management agency.
Zach and Sally touch on a plethora of topics including how Zach organically grew ActiveNorCal's Facebook and Instagram accounts, how social media marketing is tied to his business strategy, what "good" content on social media should include, the algorithm on each social media platform, and more.
If you're interested in social media and content marketing, this episode is for you. Sally and Zach, both passionate content creators, have an in-depth conversation about this new marketing landscape and their experiences.
Connect with Zach: https://www.linkedin.com/in/zachobrien/
Please send all podcast related inquiries to sally@lbmjournal.com.

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