William Bissell is the chairman of Fabindia - one of India’s largest & leading lifestyle brands with over 200 stores across India that just celebrated its 60th anniversary.

In this episode, we talk to William about how to think long term, and differentiate static from signal while building your brand. He gives a really interesting statistic around how the life-expectancy of corporates is declining and we dive into what it takes to build brands that can out-last trends. FabIndia has evolved a lot over the past couple of years - with Fabcafe, their experience centres & more. Given the impact that COVID’s had on retail, William shares his point of view on what the future of retail is, and where lifestyle brands should be investing to reap long term gains.

William’s humility and honesty is really inspiring - you’ll hear that throughout this episode! We learnt a lot from this conversation - and we hope you enjoy it