Presenting LBB’s 2021 Consumer & Marketing Trends Report

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LBB Open House

Little Black Book

19 episodes

3 days ago

A podcast by Little Black Book (www.lbb.in) on how to build brands better. In each episode, LBB's co-founder, Suchita Salwan takes a deep dive into all things brand building through candid conversations with founders, CXOs and investors behind India’s most interesting enterprises. She asks the questions that keep many young entrepreneurs and business leaders up at night, such as - How to best set up your sales team? What is the future of marketing? Can distribution be your business moat? What are good customer acquisition costs benchmarks? Recorded as webinars live on the LBB website and app

Business

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All content for LBB Open House is the property of Little Black Book and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Presenting LBB’s 2021 Consumer & Marketing Trends Report

LBB Open House

56 minutes 58 seconds

4 years ago

Presenting LBB’s 2021 Consumer & Marketing Trends Report

If you’re a brand owner, brand marketer, a D2C brand junkie, an LBB superfan or just hella curious, you’ll enjoy this!

We recently released our 2021 Consumer and Marketing Trends Report; find it here (https://lbb.in/trends2021) if you haven’t had a chance to browse through it already. On LBB, we engage with over 25 million Indian millennials and have over 100,000 businesses recommended on our platform. Through 2020, we saw consumers shape-shift what they consume and where they consume products and brands. We’ve consolidated data points and learnings across our platforms into our super comprehensive report that covers all the consumer and marketing trends that brands should be on top of! And in this episode, you’ll catch a live recording of Team LBB discussing our report. We deep dive into data behind our trends prediction, examples of brands we see incorporating these trends well, and what we’re going to be doing on LBB in the coming year. You’ll hear from vertical heads and leads at LBB. The session is moderated by Suchita (co-founder of LBB); the Consumer Trends section is covered by Aakanksha and Akshita, and the Marketing Trends section is covered by Abhijeet and Tanvi.