Audits, assessments, blueprints—whatever you call your entry offer, it should be doing a lot more than just looking cute on your Services page. In this episode, Emylee breaks down the anatomy of a smart, strategic entry-level offer that works whether you’re a one-woman show, a micro agency, or pitching to corporate. We’re talking how to build trust, customize for real client needs (without solving everything), and why focusing on one core problem is the key to bigger, better conversions. Plus: how these offers set you up to sell the right next step—without forcing a traditional funnel.