Why marketing is important unilaterally across clinical research with Laywoman Addison

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Laymen's Lab with Beau Balthazar Bruneau

Research Revolution

13 episodes

1 week ago

Welcome to Laymen's Lab, the podcast that dives into the world of clinical research through a fresh lens. Hosted by Beau Balthazar Bruneau, this show breaks from the norm by featuring young voices and those recently transitioned into this field. Laymen's Lab is all about challenging the status quo with radical candor and honest discussions. Whether you're exploring career options in clinical research, seeking to learn more about the sector, or simply tired of the conventional chatter, this podcast is for you. New episodes every other week.

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Why marketing is important unilaterally across clinical research with Laywoman Addison

Laymen's Lab with Beau Balthazar Bruneau

18 minutes

1 year ago

Why marketing is important unilaterally across clinical research with Laywoman Addison

Beau interviews Addison Gumbert about her background in marketing and how she transitioned into clinical research. They discuss the differences in marketing strategies between clinical research and other industries, the importance of education in marketing, and the use of generative AI in marketing materials. Addison also talks about personal branding and the impact it has on both herself and her organization.

Guest: Addison Gumbert

Host: Beau Balthazar Bruneau

Sponsor: ResearchRevolution.com