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Lay of The Land
Jeffrey Stern
236 episodes
1 week ago
Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.
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All content for Lay of The Land is the property of Jeffrey Stern and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.
Show more...
Entrepreneurship
Business
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#229: Keith Gerchak & Marisa Guterman (Lost & Found In Cleveland) — The Making of a New American Fable on Hope & the Post-Industrial American Dream in the Industrial Midwest (REWIND)
Lay of The Land
1 hour 17 minutes
1 week ago
#229: Keith Gerchak & Marisa Guterman (Lost & Found In Cleveland) — The Making of a New American Fable on Hope & the Post-Industrial American Dream in the Industrial Midwest (REWIND)

Nearly a year and a half after our conversation first aired in 2024, Lost & Found in Cleveland is ready to make its way to theaters nationwide on November 7, 2025.

When I first sat down with Keith Gerchak and Marisa Guterman, the creative forces behind the film, we explored the decade-long journey that brought this story to life—from writing and directing this cinematic love letter to Cleveland, to raising capital, recruiting a star-studded cast featuring Martin Sheen, Dennis Haysbert, June Squibb, Stacy Keach, and many others, and filming across Cleveland’s iconic landscapes.

With the film’s theatrical debut now just around the corner, this feels like the perfect moment to revisit their remarkable story.

So, with that exciting update, please enjoy this encore conversation from the Lay of The Land archives with Keith Gerchak and Marisa Guterman, the filmmakers behind Lost & Found in Cleveland, airing in theaters across Cleveland starting November 7, 2025.

Tickets are now on sale at https://tickets.lostandfoundincleveland.com/! More theaters are being added daily.

00:00:00 - The American Dream in Cleveland
00:05:56 - The Journey of Filmmaking
00:19:10 - Character Development and Storytelling
00:32:39 - Challenges and Triumphs in Production
00:42:44 - The Journey of Filmmaking: Vision and Execution
00:44:44 - Challenges of Fundraising in Cleveland
00:46:31 - The Economic Impact of Local Filmmaking
00:49:15 - Building a Sustainable Film Industry in Cleveland
00:51:33 - Changing the Narrative: Cleveland's Film Identity
00:54:53 - Casting Challenges and Triumphs
01:01:38 - Overcoming On-Set Challenges
01:09:21 - The Message of Hope in Film


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LINKS:
Lost & Found in Cleveland IMDB: https://www.imdb.com/title/tt4601732/
Connect with Keith Gerchak: https://www.linkedin.com/in/keithgerchak/
Connect with Marisa Guterman: https://www.linkedin.com/in/marisa-guterman-187677a9/
Double G Films: https://www.doublegfilms.com/


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SPONSOR:

Roundstone Insurance

Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.

Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.

Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.

Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.


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Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.


Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/


Follow Lay of The Land on X @podlayoftheland


https://www.jeffreys.page/

Lay of The Land
Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.