Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice * Robin Campbell-Burt, the CEO of Me...
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Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice * Robin Campbell-Burt, the CEO of Me...
The secrets of cyber influencer marketing - Part 1
Lay of the Brand
29 minutes
4 weeks ago
The secrets of cyber influencer marketing - Part 1
Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice * Robin Campbell-Burt, the CEO of Me...
Lay of the Brand
Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: * Michelle Schafer, a Merritt Group partner who heads the agency’s security practice * Robin Campbell-Burt, the CEO of Me...
