Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
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Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning
Lay of the Brand
22 minutes
4 years ago
EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning
With school districts across the country again embracing classroom learning, we're taking a look at how the marketing of educational technology (EdTech) has changed in recent times — and where EdTech marketers can find new opportunities. To give us insights and next steps for this new era, we talk with Laura Sullivan, Vice President of Marketing and Communications for PresenceLearning. Prefer to read all about it? Click here for a transcript!
Lay of the Brand
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
