Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
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Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer
Lay of the Brand
23 minutes
11 months ago
Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer
Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever. On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year ahead.
Lay of the Brand
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
