Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
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Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
2023 predictions for marketing and PR with Microsoft and Merritt Group
Lay of the Brand
23 minutes
2 years ago
2023 predictions for marketing and PR with Microsoft and Merritt Group
For tech marketers and PR pros, 2023 could be a wild ride, with an uncertain economy and new possibilities to engage with customers, the media, and influencers. Still, as we've seen in the 25 years since Merritt Group's founding, some things are evergreen. So, what's still working in marketing and PR? And how can we prepare for more changes, big and small? To find out, we're talking with Alisa Whyte, CEO of Merritt Group, who's been here since the beginning. We're also joined by Tonya ...
Lay of the Brand
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red ...
