274: Surprising Studies Reveal How You Should Market to Executives

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Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

Dave Scriven-Young - Attorney

278 episodes

3 days ago

Join Chicago attorney Dave Scriven-Young on a daily journey to discover key principles in the areas of marketing, sales (particularly closing) and leadership. A big challenge for law firm attorneys is that their work is driven (mostly) by the billable hour. If lawyers do not have enough clients of their own to fill up the day and to employ a few associates, the lawyers' lifestyle and career are up to the whims of someone else. That person has all the cards and can live the lifestyle that most people dream of.

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274: Surprising Studies Reveal How You Should Market to Executives

Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

11 minutes 28 seconds

5 years ago

274: Surprising Studies Reveal How You Should Market to Executives

This episode discusses Selling to the C-Suite and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.

You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/. We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com. Check out my website: https://www.pecklaw.com/attorney/david-j-scriven-young/. We provide free consultations.

Thanks for listening and watching! Be sure to tune in tomorrow.

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