In August 2021, Stats Perform partnered with data-ethics brand Signify to launch an AI and data learning project with the aim of detecting and monitoring online abuse aimed at athletes, organisations, sporting bodies and more. Stats Perfrom CEO Carl Mergele branded the partnership as a headline project for Stats Perform, and stated: “Sports integrity needs to be expanded to include online abuse, given its impact on competing athletes and organisations.” In this podcast Sean talks to Stats Perform Senior Integrity Manager Nick Iliffe and Signify CEO Jonathan Hirshler to discuss the aim of their partnership, tackling online abuse and what we all can do to stop discrimination in sport. If you enjoyed this podcast please check out our upcoming Annual Conference here which will include a panel on 'creating a more unified approach to addressing discrimination in sport'. Topics: 1:52 - How and why did the relationship between Stats Perform & Signify come about 12:15 - Do sports organisations have the money to tackle these problems? 14:26 - Report for the PFA report on online abuse 19:13 - Addressing the different aspects of the game 24:04 - Should organisations have a policy to deal with profiling and report on abuse cases like they do with ambushing marketing? 32:55 - How do they Stats Perform & Signify when there is potential harm? 35:40 - How do they equip individuals with the tools to combat the issues? 37:47 - Is a collaborative approach necessary in sport to combat discrimination? 40:07 - What action would they like to see happen in combating discrimination? 45:15 - The importance of data and having the right processes in place 48:02 - Adding economic value to harm from online abuse to help persuade executives to take more action 53:39 - What is currently the biggest barrier to solving these issues? 58:01 - Should players being involved in any solution? 1:01:43 - How can we celebrating those who want/are doing great work in this are? 1:07:40 - The need for younger people to be educated We thoroughly enjoyed the interview and took a lot away from it. We hope you do the same.  The host is Sean Cottrell (@spcott), founder and CEO of LawInSport. For more sports law news, commentary and analysis go to LawInSport.com Upcoming Events: www.lawinsport.com/sports-law-events LawInSport Recruitment: https://www.lawinsport.com/careers/recruitment-services. LawInSport Academy Mentoring Scheme: www.lawinsport.com/announcements Follow us on Twitter @LawInSport and Sean at @spcott. Listen to podcast on: Soundcloud: https://soundcloud.com/lawinsport iTunes: https://podcasts.apple.com/gb/podcast/lawlnsport-sports-law-podcast Spotify: https://open.spotify.com/show/7zNCAlkXxL2XEfypDApye8?si=nViULnknQeSAKSdXKUL2kA