Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
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Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
Legal SEO Expert Victor Perez Talks Map Rankings, Citations, and The Future of SEO
Law Firms On The Map
1 hour 7 minutes
2 years ago
Legal SEO Expert Victor Perez Talks Map Rankings, Citations, and The Future of SEO
In the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns. Here are some of the subjects they discuss in the episode: Victor discusses his experience, starting as a content writer before moving onto legal marketing.Tips on local map rankings, directories, and reviews in legal SEO.The importance of branding, outreach, and ...
Law Firms On The Map
Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
