Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
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Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
Fake Reviews, Real Consequences: The Dark Side of Local SEO | with Curtis Boyd
Law Firms On The Map
26 minutes
10 months ago
Fake Reviews, Real Consequences: The Dark Side of Local SEO | with Curtis Boyd
In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd, founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back? Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navi...
Law Firms On The Map
Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
