Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
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Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
Digital Advertising for Lawyers With Multimillion Advertising Budget Manager Bo Royal
Law Firms On The Map
48 minutes
2 years ago
Digital Advertising for Lawyers With Multimillion Advertising Budget Manager Bo Royal
In the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients. They start with discussing Bo's foray into PPC, managing huge advertising budgets, and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads bu...
Law Firms On The Map
Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
