Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
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Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn: 1. What PPC (Pay-Per-Click) advertising is and its importance for law firms. 2. Key strategies for managing and optimizing PPC campa...
Law Firms On The Map
Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a fu...
