This podcast explains four ways law firms can appear on the first page of Google: paid Google AdWords and Local Service Ads, organic search rankings through strong SEO, and visibility in Google Maps' Three-Pack. While paid ads offer immediate placement, they can be costly. Organic rankings require quality content and SEO knowledge, while Google Maps visibility depends on a firm’s online presence and reviews. Each method has its challenges and costs, so law firms must choose the best approach based on their marketing goals and resources.

This episode is based on an article on Law Firm Practice Management Advice titled: What does being on the first page of Google mean?